You've been told the messaging needs work. You've been told the design is dated. You've been told to post more. Every one of those is an opinion with an invoice attached. This is a measurement, and it ends with a ranked list of what to fix and what each one is costing you.
Half price for the first five companies, in exchange for becoming a named case study with a real before-and-after number once the work is done. Five companies, then it's $5,000. How the founding deal works →
Most vendors quote you a rebuild before they've read your site properly. They can't tell you what's broken, because finding out costs them money and telling you might cost them the deal. So you buy a solution to a problem nobody named.
We charge for the examination on purpose. It keeps us honest, it keeps you free, and it means the recommendation is the truth rather than the upsell. Sometimes the truth is that the fix is smaller than you feared, or that you don't need to spend another dollar with us. We've said that before and we'll say it again.
"Matt showed us a few bottlenecks and growth opportunities that were very valuable. The experience is beyond my initial expectations, and worth every penny invested."
Denis Kostusev, ItransitionA first-time visitor decides how they feel about your site in seconds, then spends the next few minutes looking for reasons to justify the feeling they already have. We score the ten signals that produce it, grouped under the three questions sitting beneath every one of them.
Does a stranger feel that somebody is here, that this is about them, and that they can picture what happens next?
A human you can trust. Who am I actually dealing with?
Show, don't tell. Can I see the work before I commit to a call?
A clear path. What actually happens if I raise my hand?
Does the site say the things a buyer expects it to avoid saying?
Straight talk on price and fit. What does this cost, and am I the buyer they want?
Answers to the hard questions. Will they say the uncomfortable thing, or only the flattering one?
Believable claims. Is any of this checkable, or is it all adjectives?
Risk transfer. What happens to me if this doesn't work?
Can a stranger confirm any of this without taking your word for it?
Proof in the open. Has anyone like me done this with them, and can I go check?
Off-domain corroboration. Does anyone outside this website confirm it?
Beneath those sits one more, scored by counting rather than judgment: evidence of life, whether the lights are on. A copyright two years stale, a dead link in the menu, template text left in production, a form that doesn't submit: any one of them holds the whole score down until it's fixed, no matter how good the rest is. That is the one leak that caps a site, because a visibly abandoned one can't be rescued by anything else on the page.
The paid examination adds the parts a machine can't reach: the category buyers file you under, the beliefs they arrive with, the objections your reps hear on calls, whether your site tells the same story your best closer does, and how the two or three competitors you actually lose to score on the same scale.
Short enough to read in twenty minutes. Specific enough to act on without us. It leads with the read, because a number nobody understands changes nothing, and a paragraph somebody recognizes does.
This is the free scan's output on an anonymized company: the read first, then the score, the three pillars, every signal diagnosed, the story in nine parts, and the leaks staged in the order to close them. The paid Diagnosis and Prescription goes deeper, against your own numbers, and prescribes the specific fixes with examples.
That's the deal. The five thousand buys the examination and the plan. If your team can run it, run it. If it makes more sense to hand it to a contractor, hand it over. Nothing in the report is written to be useless without us.
There is no bigger engagement waiting to catch you. The prescription is the product, not a lead magnet for one. If your people also need the selling craft, the Training is published on this site and you can take it or leave it. Either way, nothing here is built to trap you into a next step. A company that needs to do that is telling you how confident it is in the thing it just sold you.
The free tool is automated and reads what's public. It's genuinely useful and it costs nothing, so start there. The Diagnosis and Prescription is a person going through your site, your numbers, and your sales motion, then telling you what it means and what to do in what order. One is a thermometer. The other is an examination.
Access to your site, your pipeline numbers if you're willing, and forty-five minutes with whoever knows why deals are actually won and lost. If you'd rather not share numbers, we can still score the site, the report is just less useful about dollars.
Then you paid five thousand to stop worrying about it, and you have a document that says so. That's a good outcome. It has happened.
No. The prescription is the product. There is no done-for-you rebuild waiting behind it to upsell you into. If your team also needs the selling craft, the Training is published on this site at a flat price, and you can take it or leave it. Nothing here is priced to trap you into a next step.
Matt. Not an account manager, not a junior with a template. You can see who you're getting on the About page before you book.
Run the free tool first if you want a preview. When you're ready for the real examination, book forty-five minutes and we'll tell you whether the Diagnosis and Prescription is even worth buying.
Book the callNot ready? Score your site free →
