Five thousand to find out exactly where the site loses people, and a ranked plan to fix it, is cheap enough to approve without a fight. That should make you more suspicious, not less. So here is what you are actually buying, what we deliberately left out of it, and the arithmetic on whether any of it is worth doing.
Flat and published. · No equity. · No retainers, nothing auto-renews.
Here are the quiet ones, and the honest answer to each.
Most of it isn't measurable, which is why most of it deserves your suspicion. This is different in a specific way: the Diagnosis and Prescription hands you a scored, ranked list with the specific fixes named before you commit anything further. You can audit the before and after because the before is written down and priced.
Which is why the price is published, flat, and small. A five thousand dollar examination you can act on and walk away from, and six thousand a head for the training if you want it. The downside is visible before you sign and it does not grow quietly.
There is no retainer. A few weeks of work, then it's yours. Nothing renews by itself. We check back at twelve and twenty-four weeks to see whether the plan is being followed, and those check-ins aren't an invoice.
You own the diagnosis, the ranked prescription, and every step in it, with examples. Buy the training and your team keeps a license to the video email app for as long as we support it. The whole engagement is shaped to leave the capability with your team, which is a strange thing to sell and the reason we do.
The catch is on this page and we put it in the hero. We don't touch your site. Your developer implements the changes and you pay them directly. We think that's the honest split, and it's why the price isn't eighty thousand.
Budget for these separately. We'd rather you plan for them now than discover them in month two.
Two columns: what we measured, and what good looks like. Nothing here needs a call to interpret. Click any of them for the formula, the benchmark, the mistake most teams make, and a worked example.
What one real conversation costs you before anybody closes anything.
FormulaFully loaded rep time, plus tools, plus agency and media spend, divided by qualified meetings. Fully loaded, not salary.
Good looks likeFalling quarter over quarter while meeting volume holds steady.
Why trust moves itA site that answers the hard questions turns the wrong people away before they book. You stop paying for meetings with people who were never going to buy.
What a won customer costs on the sales side, and how long their margin takes to pay you back.
FormulaSales and marketing cost divided by closed-won deals. Payback is that number divided by monthly gross profit per customer.
Good looks likeUnder 12 months for SMB, under 18 for mid-market.
Why trust moves itBelief built before the call shortens the cycle and lifts the win rate. Both land straight in CAC, which is why this is the number to watch once the leaks are closed.
How much of a closer's paid time is actually spent selling to someone.
FormulaLive selling hours divided by total paid hours.
Good looks likeAbove 35% for an AE. Most teams are well under it, and leadership is usually surprised by the real figure.
Why trust moves itWhen the page does the explaining, reps stop repeating it on every call and spend the hour closing instead of catching people up.
Whether there is enough pipeline to make quota, or whether the forecast is hope with a spreadsheet around it.
FormulaOpen pipeline divided by quota for the period.
Good looks like3x to 4x. Below 3x you are forecasting a wish.
Why trust moves itCoverage isn't only a volume problem. Deals that stall because nobody believes you yet sit in the pipeline inflating the number, then quietly die at the end of the quarter.
The size of the prize, priced from your own payroll rather than from our opinion.
FormulaClosers, times fully loaded cost, times prospecting hours divided by 40. The calculator below runs it on your numbers.
Good looks likeThere is no good. There is only smaller.
Why trust moves itEvery hour a rep spends re-explaining what the site should have already said is an hour you paid full price for twice.
What a small move in win rate is worth at your current volume. Usually the line that ends the meeting.
FormulaMeetings times the new win rate times gross profit per deal, minus the same at today's rate.
Good looks likeModel five points. On most mid-market numbers the answer dwarfs the fee.
Why trust moves itWin rate is where belief shows up in the P&L. Same meetings, same reps, more of them close, because the buyer arrived already convinced.
Your numbers, your math, running in your browser. Nothing is sent anywhere and there's no form at the end.
$0
a year your closers spend chasing instead of closing
Assumes a 40-hour week. Break-even uses gross profit per deal (ACV multiplied by gross margin), the same denominator as a standard CAC payback. It's a floor, not a forecast. It ignores the compounding value of a site that keeps converting and the shorter first calls, and it excludes your implementation cost, which you should add.
"Matt showed us a few bottlenecks and growth opportunities that were very valuable. The experience is beyond my initial expectations, and worth every penny invested."
Denis Kostusev, ItransitionWeighing it against a hire or an agency? The comparison table is on the pricing page.
Your forecast starts telling the truth. Belief built before the call means fewer deals stall in the pipeline inflating a number that quietly dies at quarter end, so coverage means what it says and projections land closer to what actually happens. Win rate lifts on the same volume and the same spend, which drops straight into CAC and payback.
You see a greater return on money you were already spending, and you can audit it, because the before was written down and priced. That is the case for the Training once the site is believable: the team stops leaking the pipeline the site now earns.
The prices are published, so the call isn't a negotiation. It's forty-five minutes on whether this earns its money at your company. Sometimes it doesn't, and we say so in the room.
Book the callWant a free read first? Score the site →