The number is on
the page. That's the point.

We sell trust. A company that sells trust and makes you fill out a form to learn what it costs has already failed its own test. So here is what everything costs, what's included, what isn't, and the work we turn down.

Step one

The Diagnosis and Prescription

$5,000

Two to three weeks. A flat fee, paid up front, yours to act on.

  • ✓Your trust score, by component
  • ✓Every leak, ranked by what it costs
  • ✓The specific steps to close each one, with examples
  • ✓A category read
  • ✓The honest recommendation, including "don't"

See the Diagnosis and Prescription →

Step two

The Training

$6,000 / person

Six to eight weeks per student, paid up front. Remote or onsite.

  • ✓Being believed, diagnosing before the pitch
  • ✓Handling the objection that ends deals
  • ✓Running the conversation, on camera or in the room
  • ✓The video email app, licensed to your team
  • ✓Hiring and coaching the team
  • ✓Three monthly 2-hour follow-ups after

See the Training →

Two independent engagements, each a flat published fee, each yours to buy on its own. The diagnosis fixes what the site says. The training fixes how the team sells. Neither number moves after you sign.

Founding clients · first 5

The first five companies pay half.

$2,500 for the Diagnosis, $3,000 per person for the Training, in exchange for becoming a named case study with a real before-and-after number once the work is done. Five companies, then the price is the price. See how the founding deal works →

What isn't in the number.

Every one of these is a place other vendors let the invoice grow quietly. We'd rather you see it now and price it yourself.

  • ×
    Site implementationWe give you the ranked prescription. Your team or your developer makes the changes and carries that cost.
  • ×
    Additional pagesNew pages beyond scope, and edits to pages we didn't touch.
  • ×
    Traditional marketingAds, events, SEO programs. Not our lane, and we won't bill you to pretend otherwise.
  • ×
    TravelAt cost, agreed before anyone books anything.
  • ×
    Hands-on sales coachingThe Diagnosis and Prescription measures and prescribes; it does not coach anyone. In-the-room sales training, and the video email app, are the Training, six thousand per person.

Flat, published, and it does not renew by itself.

  • ✓
    Flat fees, published hereNo custom quote for the Diagnosis and Prescription or the Training. No negotiation theater. The same number for you as for the last company.
  • ✓
    Paid up front, both of themThe diagnosis and the training are billed up front. No milestones to track, nothing that renews, no invoice you forgot was coming.
  • ✓
    Buy them in either orderThe two are independent. Do one, both, or neither, in whatever order fits. Nothing is credited against anything, because nothing needs to be.
  • ✓
    No equityThe math should work in cash. If the only way it works is dilution, the engagement is wrong-shaped.
  • ✓
    No retainers, no auto-renewNothing here bills you next month because you forgot to cancel.
  • ✓
    You own what we writeScripts, copy, content, the category work. It's yours, and it keeps working after we stop talking.

"Matt showed us a few bottlenecks and growth opportunities that were very valuable. The experience is beyond my initial expectations, and worth every penny invested."

Denis Kostusev, Itransition

Related spending, different result.

OptionCostWhat you get
Hiring a CMO$200K to $280K plus benefitsOne full-time leader, six to nine months before anything ships
Senior digital agency$60K to $180K a yearBrand and paid media. More traffic, no change in whether anyone believes you
Outbound / SDR firm$72K to $144K a yearCold email and LinkedIn, on top of a site that still can't convert what arrives
A website redesign$30K to $100KIt looks better. The words that lose the deal are still the words on the page
Sales-Led Marketing$5K, then $6K per headThe trust leaks measured and the exact steps to close them, your team trained to sell and to run their own tracked video

We're the cheapest thing on that list, which is not an argument for buying us. It's an argument for reading the disqualifier before you do.

Some money isn't worth having.

Publishing this costs us deals. That's what makes it worth publishing.

The ones people ask before they book.

Why is the diagnosis a flat five thousand?

Because the examination is the same amount of work whoever you are, so it's the same price whoever you are. You get the score, every leak ranked by what it costs, and the specific steps to close each one, with examples. No custom quote, no negotiation, nothing that grows after you sign. Your team or your developer does the implementing and pays for that directly.

Why publish the price at all?

Because the first thing we measure on your site is whether a stranger can find out what you cost. Doing that to you while hiding our own number would make the whole thing a bit rich.

What if the diagnosis says we're basically fine?

Then you paid five thousand to stop worrying about it and you have a document that says so. That's a good outcome, and it has happened.

Why is the Training priced per person?

Because that's the honest unit. Each student gets the same six to eight weeks of coaching for six thousand, paid up front, whether it's one rep or a whole floor. The total is just heads times price. Onsite adds travel at cost; the training number itself never moves.

Do you take equity?

No. The math should work in cash.

What happens after the work is done?

Most companies are set to run it on their own. We check back at the twelve and twenty-four week marks to see whether the plan is being stuck to, because a plan nobody sticks to was just an expensive document.

Is there a cheaper way to start?

Yes, and it's free. Score your site with the tool. If the score is fine, you've saved yourself a call.

Want the number for your company?

The prices are above, so the call isn't about money. It's about whether this is worth doing for you at all. Forty-five minutes, and we'll tell you either way.

Book the call

Or start free: score your site →