How to read this. Trust Readiness measures one thing: how much of a first-time visitor's trust the site earns before anyone talks to them. It is not a measure of design, traffic, or SEO. The read above comes first because a number nobody understands does not change anything and a paragraph somebody recognises does. Underneath it, ten signals are weighed on the pages a buyer would actually walk, nine scored in this free read and one, off-domain corroboration, held for the paid evaluation. They group into three persuasion pillars, plus a hygiene check, with the leaks ranked by what they cost. It names the problems. It does not prescribe the fixes.