Stage 2 of the revenue motion
A monthly engagement that turns long-form video, the kind the Build produces, into the daily fuel that lives on TikTok, Reels, and Shorts. We write the scripts, generate the voiceover, edit the b-roll, and post them. Your reps don't touch a phone. Your founder doesn't sit in front of a camera again unless they want to.
What's in the engagement
You don't supply scripts. You don't supply footage. You don't supply edits. What you give us is one strategy call a month and feedback on the first five drafts.
That's it. The whole point of this stage is that you don't become a content team. You stay a sales team.
The on-camera workaround
The hardest disqualifier for the Build is "the founder won't go on camera." For some people, the answer is "then we're not a fit." For others, the answer is the AI avatar.
For a one-time setup fee of $5,000, we build an AI avatar of you (or any other rep you'd like to feature) and license the voice clone. The avatar appears on camera in every clip. The voice sounds like you. The script sounds like you, because we wrote it from your actual sales calls and your existing long-form video. You never sit in front of a camera. The fee covers the avatar creation, voice clone, and all model credits and API tokens we burn through the year.
The buyer scrolling Reels doesn't know it's an avatar. They know the face. They know the voice. They know the brand.
The trade: AI-generated faces are still distinguishable from real ones if a viewer is looking closely. Most buyers aren't looking that closely while scrolling. But if your brand depends on "real-person trust" at a level where every micro-expression matters, this isn't the right call. We'll say so on the diagnostic.
The editing add-on
Sometimes a founder has shot the Selling 7 videos themselves, or sat for a long-form interview, and what they need is help cutting it into the asset the site needs. That's a project-based add-on, priced by source length.
These are starting points. If your raw footage is rougher than usual or the cut needs heavy graphics, we'll re-quote on the diagnostic. You won't get a surprise invoice.
Pricing
$10,000/month
Thirty 30-second videos. Scripts, voiceovers, b-roll, posted to TikTok / Reels / Shorts.
Month-to-month after the first 90 days. No annual lock-in.
$5,000one-time
Founder or rep avatar plus voice clone. Covers all model credits for the year. Optional. Skip this if you're going on camera yourself.
Renewal year is the same fee. Refreshes the avatar so it doesn't visually date.
$750 to $2,000per video
Cut your raw long-form into the assets the site needs. Selling 7, founder bio, interviews, webinars.
Quoted on the diagnostic. Not bundled into the monthly retainer.
A typical first-year all-in (monthly plus avatar setup) is $125,000. If you're already on camera and just want the clips, it's $120,000. The math is open.
Where the clips ship
Highest reach for any B2B founder under 50. The clips are written to survive without sound and to land the hook in the first 1.2 seconds.
Where your buyer's CFO scrolls between meetings. Same clip, slightly different aspect ratio and caption pacing.
The long-tail SEO play. Shorts get surfaced in Google's main search after the clip earns 10K views, which the format makes routine.
LinkedIn is optional. We post there if you ask, but the format isn't built for it and the engagement numbers won't move. Don't pay extra for that channel.
The disqualifier
Honest about where Video doesn't pay off.
We'll walk through your existing asset library, talk about whether the avatar makes sense for you, and tell you whether thirty clips a month is the right cadence or whether you'd be better off waiting another quarter.
Book the diagnostic →Don't have the Build yet? Start at Stage 1 →