The Sales Org Teardown
A two-to-three-week evaluation of three things: your sales force, your process, and how it's managed. We pull the real numbers, name the two or three leaks costing you the most pipeline, and hand you a written teardown plus a live readout. Ten thousand dollars, flat. It commits you to nothing after.
Where this fits
The free 45-minute diagnostic is a conversation. The Teardown is the deep version of it, in writing, for founders who want the actual numbers before they commit to a Build, a Video engine, Training, or to nothing at all.
It's deliberately decoupled from the rest. The strongest thing we can sometimes hand you is "your process is sound, don't spend the money on us." We'd rather tell you that on a teardown than have you discover it three months into a Build.
You can't fix a number you've never measured. the premise of the whole engagement
What we examine
The name is literal. We take apart the sales force, the process, and the management layer separately, then show you where they disagree with each other.
The people doing the selling. We measure selling-time percentage, live selling divided by total hours, against the line where an AE is in trouble. We find the hours going to work below their pay grade, the ramp that never finished, and the seat that's mis-cast rather than under-coached.
The pipeline they run. Cost per qualified meeting, stage-by-stage conversion, and where deals sit for 21 days with no activity. We pull your last twenty closed-lost deals and find the objections that actually kill them, because two-thirds of the time it's the same three, repeating.
The system around them. Forecast accuracy, pipeline coverage against quota, and whether the comp plan rewards the behavior you say you want. We look at the numbers leadership watches every week, and the ones that would have told you the truth sooner.
The output
Every figure comes out of your own data. We show the formula next to the number, so you can argue with it on the readout and re-run it yourself after we leave.
What a single qualified meeting actually costs once you load rep time, tools, and agency spend into it.
Cost per closed-won, and how many months of gross margin it takes to earn it back, benchmarked to your deal size.
Live selling hours divided by total hours. Below 35% for an AE is a red flag, and most founders are surprised by the real figure.
Non-selling hours priced out across the whole team for a year. This is usually the number that ends the meeting.
For each recurring objection, the share of deals it kills. It tells you which two to train around first.
What a five-point win-rate lift is worth on your current meeting volume. The size of the prize, in dollars.
How it runs
Week 1. Read-only access to your CRM for the last four quarters, plus 30 minutes with each rep. Reps, not just managers, because rep time is the most lied-about set of numbers in any pipeline.
Week 2. We build the model, run the formulas, and stress-test the story until the founder and the head of sales would both either sign it or fight it.
Week 2 to 3. Ninety minutes, live. We walk the teardown, name the leaks, and hand over the model and the recommended plan.
"Matt showed a few bottlenecks and growth opportunities that were very valuable. Overall experience is beyond my initial expectations and worth every penny invested."
Denis KostusevSales leadership, Itransition. Hired Matt to evaluate and coach the sales team.
Pricing & fit
Ten thousand dollars, paid up front, for the full two-to-three-week evaluation. No retainer, no per-interview unbundling, no required engagement on the back end. You walk away with the teardown and the model whether or not you ever work with us again.
The 45-minute diagnostic is free and the same call no matter what you end up buying. If a full teardown is overkill for where you are, we'll say so on that call.
Book the diagnostic →Want a number first? Score yourself →